Hannah Tran

CJFOOD VIETNAM (FMCG)
Dec 2024 - Now
In charge of skincare beauty (supplement product)
Check and control content direction, key messages, key visuals, schedule
Content pillar, content angle và direction of social post
Brief designer to design social post
Brief designer for POSMs
Idea for KOLs/ KOCs video on tiktok

MINH VIET INTERNATIONAL COMPANY (FMCG)
April - Dec 2023
In charge of 2 personal care brands for men and women: Earthaganic & Lenord
Planning content direction, key messages, and key visuals for 2 brands following month, quarter, and year
Content pillar, content angle và direction of social post
Brief designer to design social post
Idea for KOLs/ KOCs video on tiktok
Big idea, the direction of SIS, tagline, and CTA on e-commerce channel
Idea for Brand guideline
Idea photoshoot concept

YÊN CAFE & TEA (F&B)
Apr 2022- Aug 2023
Planning content direction, key messages
Write and design social posts
Build up brand awareness